JOHN BURTON
THEMED ENTERTAINMENT
SENIOR CREATIVE
2023 & 2024 Theme Park Influencer
JB
John Burton is a multi-award winning experienced senior creative in the themed entertainment and experience industry, who has a track record of delivering world-class experiences in theme parks, theatre, hotels and special events.
From blue-sky visionary development to on-site delivery creative directing.
Skill Set
Creative Directing & Leading Projects
John Burton's professional journey to date has provided him with a plethora of skills overseeing all creative aspects of delivering exceptional experiences. John uses a unique blend of technical know how, story-telling, passion and a commitment to creating the best guest experiences. Story-telling and pushing boundaries is what he does best and challenges are overcome with creative (often world-first) solutions.
Leadership
Leadership with external and internal creatives and passionate about relationships & inspiring others.
Master Planning
From small scale pop-ups to entire theme parks! Ideation and propositions for new immersive experiences.
Concept Design
Directed concept artists to generate artwork and storyboards.
Technical Design
Working with architects, artists and vendors to ensure seamless integration of all aspects of a project.
Show-Programming
On-site AV & SFX show programming creative directing.
Delivery
Taking the idea and turning it into a reality on-site.
Producing & Directing
Film & media producing and directing for attraction content.
Script / VO / Music
Script writing, adjustment, music briefing and voice over directing.
Art Direction
Art direction of scenic props with vendors and artists.
Impact & Influence
John Burton has been recognised as a Blooloop 50 theme park influencer 2 years running for Impactful influence & creative achievements within the entertainment industry, leading projects & working with the attraction PR function across multi-platforms including TV / Documentary / Print Review / Radio & Social Media Channels / LIVE Q&A's to promote new product and inspire future creatives.
IP
John Burton's projects include partnered IP collaborations bringing brands to life in location based entertainment ventures.
Career Journey
14+ years of global industry experience.
Merlin Magic Making
Senior Creative Lead
2016 - Present
Leisure Concepts Ltd.
Architectural Assistant
2013 - 2014
Attractions.io
Concept / Graphic Design
2011 - 2015
Merlin Entertainments
Entertainments & VIP Host
2012 - 2013
Masters in Architecture
1st Class Degree
Distinction with BA Hons - 2016
